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Get to know Riff

April 3rd, 2015 Written By Carol Pawley



Riff is a new video-recording app that lets users make videos with their friends. It is said to be part of Facebook’s app diversification game plan. The social giant is widely believed to be pursuing this strategy in order to generate additional revenue streams and increase mobile usage rates. Facebook is also trying to establish its relevance among young users. The U.S.’s proportion of 13- to 17-year-old social media users who are on Facebook dipped to 88% in 2014, down from 94% in 2013.

This is how it works: Riff users share a video and ask their friends to add to it any way they like. To make things more interesting, friends of friends can also contribute.  With Riff, a short video can become a cool and creative project between circles of friends.  Once the “production” is deemed finished,  it can be shared on social media, or anywhere on the Internet.

Sounds like fun!

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